View our video to hear from sisters Frances and Susan, along with mother, Lee Gravely, about what inspired them to share their discovery of handcrafted, heritage-inspired Italian designs with you.
The Gravely sisters grew up in the South, where entertaining is a way of life
and visitors are always welcome, especially around the dinner table. Susan and Frances remember well the careful preparation behind a special evening, and they were often asked, as most children are, to help set the table. Little did they know that very chore would turn into their life's passion.
Their story starts with a magical trip to Italy in 1983.
Susan, Frances, and their mother, Lee, headed to the Amalfi Coast where they stayed at the San Pietro Hotel in Positano. During lunch, the three women found themselves captivated by the hotel's colorful, handcrafted dinnerware. They immediately arranged to meet the artisans at a nearby factory in the town of Vietri sul Mare.
They watched as the artisans painted, glazed, and fired each piece by hand.
A friendship developed between the talented Italians and the charming southern women. The Gravelys returned home with an array of "mix-and-match" pieces featuring cows, horses, rams, flowers and fish - the collection that would become known as Campagna, VIETRI's flagship dinnerware. It did not take long for their friends and family to express interest in owning these unique pieces. Thrilled that others recognized what a treasure they had found, the women decided to import the dinnerware and sell to retail stores across the US. They worked long hours, day and night, carefully researching all aspects of the new business that would quickly unfold before their eyes.
The trio named their company VIETRI, a tribute to the town where it all began and a play on the phrase "tre vite," Italian for "three lives."
That was thirty years ago. Today, VIETRI has become the largest importer of handcrafted Italian tableware and home decor products, working with family owned and operated factories throughout Italy. A leader in design, craftsmanship, and customer service, the VIETRI brand both complements the American lifestyle and celebrates all that is irresistibly Italian: a love of life, people, nature, and good living. Our mission today remains the same as it was over 30 years ago: to inspire the celebration of life with family and friends through the joy of handcrafted Italian designs for the table, home and garden.